WHY GEN Z SPENDS TO ENRICH THE NOW

Why Gen Z Spends to Enrich the Now

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, economic success adhered to a familiar pattern: gain continuously, save strongly, acquire a home, and prepare for retired life. But Gen Z is approaching money with a fresh viewpoint. Rather than focusing exclusively on lasting accumulation, this generation is focusing on equilibrium

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